Tag Heuer Watches Price Comparison
The company began as Uhrenmanufaktur Heuer AG, founded in 1860 by Edouard Heuer in St-Imier, Switzerland. In 1985, TAG Group purchased a majority stake in the company, forming TAG Heuer, and then in 1999 the French luxury goods conglomerate, LVMH, bought nearly 100 percent of the Swiss company.
The brand name stems from combining the founder’s surname, Heuer, and using the initials of “Techniques d’Avant Garde, TAG.
The company slogan “Swiss Avant-Garde Since 1860” was its slogan until “Don’t Crack Under Pressure” became more recently their slogan. This slogan was originally introduced in 1991.
TAGs current lines include Formula One, Aquaracer, Link, Carrera, Monaco, Connected, Autavia, and Heuer Heritage.
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